Campaigns

How to Pull Off a Guerrilla Marketing Campaign

Guerrilla marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn’t take is a big budget.

“Guerrilla programs usually start when a client says to us, ‘we don’t have any money but we’d really like to get some media attention,'” Drew Neisser, CEO of Renegade Marketing, tells us.

They can also be an awesome way to get you noticed, set you apart from your competition and earn you a reputation for being fun and different–all tailored to whatever budget you have available.We consulted a few guerrilla marketing agencies to get some tips on executing a successful guerrilla strategy.

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Promotional Marketing

Guerrilla marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn’t take is a big budget.

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy,

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Promotional-Marketing

Ambush Marketing

Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees. This allows the business to capitalize on these events or leverage the brand equity of the other business, which has the potential effect of loweringthe value of the original event.

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T-Mobile’s CEO Takes the #AbolishOverages Fight to New Heights in Latest Video Blog

T-Mobile President and CEO John Legere just posted his latest video blog, advocating for the end of wireless overages on behalf of hundreds of thousands of consumers. Check it out below:

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